About Me
Hi, I'm Emma, a recent graduate from Grays School of Art and a lover of fashion, textiles, and knitwear. As an Aberdeenshire native, the remnants of a once-great industry surrounded me growing up, along with traditional craftwork and heritage. I always loved working with my hands, and luckily, I was pretty good at it.
So I set off to Grays, and over the course of 4 years, I changed from a school kid into a designer.
My work seeks to empower the powerless, to capture the intangible experiences we go through, and express what words often fail to. My final two years focused heavily on women's experiences, surmounting in my final project that looked inward to my own trauma and survival story of sexual assault. I felt that the best way to process it all was through what I made, and that hopefully others going through the same would feel less alone for having seen it.
I am passionate about exploring the boundaries of design, especially working towards low or zero waste practices. Sustainability is hugely important to me, and I believe that it should be the main focus of every fashion or textile designer or company, as the textile industry is one of the worst polluters in the world. This is why I have creates The Mend Project in which I take in beloved items of clothing that need some TLC and repair them, either invisibly or creatively to allow them to be prolonged.
One of my long term goals is to help rebuild the industry that once stood here in Scotland, whether that is working with upstarting Scottish designers, production houses or through my own business here in Aberdeen, I want to create opportunities for people like me that used to have to travel far and pay a lot to even get the chance.
Business Values
QUALITY
We care about delivering quality with every product, from the piece to packaging to customer service.
Using quality checked and locally sourced 100% British lambswool from JC Rennie for new orders, and carefully selected cotton yarns for all your needs.
COMMUNITY
We strive to create a safe space for people to express themselves through advocacy and creativity.
We work directly with women's stories and experiences and are proud supporters of LGBTQ+ and BLM, we hope to work with more communities in the future.
SUSTAINABILITY
The majority of our products are sustainably produced using a number of methods:
- fully fahsioned knitwear using end of cones or locally sourced yarns
- recycling fabric to create new items.
- using trusted ethical suppliers of fabrics
- low waste production and keeping and reusing our scraps
- reusing/ recycling preloved garments into something new
- trying not to mix fibres to ensure the recyclability of our products
- moving away from plastic based designs
- using recylable packaging wherever possible
- making each item to order to reduce waste
- utalising our mending scheme to prolong the life of clothing
CREATIVITY
We love to inspire and be inspired by those around us, our Made to Measure scheme allows you to come here with an idea and we will do whatever possible to make it work for you within your budget. Anything from custom dresses, tie died ponchos, to bespoke knitted garments.
Come here with your idea and we can see what we can do together.
HERITAGE CRAFT
Coming from a country background, heritage craft work was all around. We aim to help preserve these craft processes in our design whilst also creating a contempory look and feel, to bring the heritage to modern design.